Social media is a critical component in getting your message to your clinicians, hospital administration and patients. Effective communication that is interesting and provides timely information sets your group apart and allows you to engage your clients with information about you, radiology and imaging.
In the following article by Greg Matthews in Social Media Insights & Trends, the need for effective social media is highlighted as a necessity to ensure not just your message is being heard but that your group and what you do as part of the “continuum of care” are known and understood.
We need to come out of the reading room – both literally and figuratively – to engage more proactively and meaningfully with referring physicians and patients. The fact is that patients will receive better care – and outcomes – with a more engaged radiologist.
Roger Eng, MD – President-Elect of the California Radiological Society
OK – Raise your hand if you LOVE your radiologist. [If you are married to a radiologist, you’re disqualified – put your hand down.] I’m not seeing many hands. What’s that? You don’t know who your radiologist is? If you don’t, you’re not unique. Yet radiologists have become increasingly important in the healthcare delivery system. For those of you who aren’t “medically inclined,” Radiologists are medical doctors (MDs) or doctors of osteopathic medicine (DOs) who specialize in diagnosing and treating diseases and injuries using medical imaging techniques, such as x-rays, computed tomography (CT), magnetic resonance imaging (MRI), nuclear medicine, positron emission tomography (PET) and ultrasound (Definition courtesy of the American College of Radiology).
I’m guessing that a few bells are starting to ring now – we’re all familiar with X-rays, MRIs and CT scans at this point. But what most of us don’t realize is that radiologists are usually behind the scenes – completely invisible to the patient. Most of their work is done in a “reading room” that’s completely separated from the exam rooms frequented by patients. It’s quite common for the radiologist to make an analysis of the test results they’re shown, write a report for the referring physician, and send the report back – and that’s the sum total of the engagement in the process.
Yet now, more than ever, the expertise of the radiologist needs to be an integrated part of the continuum of care. Dr. Cynthia Sherry chairs the Radiology Department at Texas Health Presbyterian hospital in Dallas, and is also the Chief Medical Director for the Radiology Leadership Institute. The RLI, a program of the American College of Radiology, is designed to reshape the future of the practice of Radiology.
The old stereotype of the “disengaged radiologist” in the back room absolutely needs to change. Imaging has become such an important part of health care delivery today that virtually all patients have an imaging test of some kind. When the situation calls for it and the patient has an advanced test early in the process, they have measurably better outcomes … the radiologist needs to be more engaged, earlier in the process.
Cynthia Sherry, MD – Medical Director, the Radiology Leadership Institute
About Prefrontal Social Media:
Prefrontal Social Media is dedicated to getting your message to your clinicians, hospital administration and patients with effective communication that sets your group apart allowing you to engage your clients with information about your group, radiology and imaging.
- We create and manage an engaging, comprehensive social media strategy to help you reach hospital administration, clinicians and patients.
- We are your social media community manager and digital content strategist across all social media components providing coordination with your website and other marketing.
- Wewill work with you to help you understand your social media demographics and return on investment.
- Social media is a critical component in getting your message to your clinicians, hospital administration and patients.
- Effective communication sets your group apart and allows you to engage your clients with information about you, radiology and imaging.